First of all, let me say that if you know anything about me, you know I have NOTHING to do with Microsoft’s Windows Vista Corporate Marketing or this giveaway. I’m a Systems Engineer which is the technical sales arm of Microsoft’s field sales division
That being said, there’s been a ton of controversy over the fact that "Microsoft’s given away Ferrari’s to bloggers to evaluate Windows Vista Ultimate on."
- Some folks call it outright bribery
- Other folks call it fair marketing, and completely dependent on the blogger
- Yet others are whining, "Why didn’t I get a $2800 laptop?" (No link provided to prote
Let me just say that I think product marketing’s ROFLing over all of this.
IT’S ABOUT CREATING BUZZ
Would these bloggers all be talking about hardware requirements & Windows Vista had the laptops not gone out? Would Windows Vista & Acer Ferrari laptops be the topic of TV shows like G4TV’s Attack of the Show and news magazines like CNet? Would these bloggers, that are likely writing blog entries about their laptops, be getting the hits that they are and the trackbacks that have been generated had it not been for this giveaway stunt? Highly doubtful.
IT’S ABOUT MAKING APPLICATIONS AVAILABLE
This entire episode has been, at the very least, a fantastic way to create a lot of enduring buzz. Why enduring? Because for the folks that are keeping their laptops (and I’m sure that’s pretty much all of the recipients) they’ll all have the opportunity to use Windows Vista for the REAL reason the operating system is relevant: THE NEXT-GEN APPLICATIONS.
- Applications that easily & readily communicate & integrate with online services
- Applications that leverage the power & motify of Windows Vista’s presentation system
- Applications the are empowered with OS level workflow
- Applications that are driven to leverage the power of 64-bit processing & memory spaces
I’ve said this before: Most people have got it totally wrong. As it stands right now, Windows Vista hasn’t come even close to realizing it’s full potential. Windows Vista is about making possible
IT’S ABOUT COMMUNITY
Additionally, I know I’ve personally learned about several signficant blog sites out there simply on the basis of this whole "I received a Ferrari in the mail from Microsoft". They’ve been all interconnected in a strange way as the "beknighted blog sites" by way of this laptop gift. For example, here’s a few hot RSS feeds that have been recently added to my OPML list:
http://feeds.feedburner.com/SamGentile
http://istartedsomething.com/feed
http://www.mstechtoday.com/feed/
http://feeds.feedburner.com/zdnet/Bott
http://notgartner.wordpress.com/feed/
http://zen.heavengames.com/blog/xml/rss20/feed.xml
http://apcmag.com/blog/6/feed
NONE OF THIS IS NEW
And last but not least, anyone that thinks this method of marketing is new in anyway needs to get out a and see the world a little more. It may be new to the these bloggers who happen to be very well exposed communicators, but it’s certainly not different from anything that hasn’t been going on in the world outside of computing:
- You don’t think Apple gives out iPods to celebrities? Sony doesn’t give out Playstations to musicians?How about D&G sunglasses? Breitling Watches? Sidekick cell phones? You don’t think it’s a remarkable coincidence that A-list celebrities all seem to use the same phones & media players?
- Women on the red carpet never buy their dresses or clutch purses just as men never pay for this tuxedos. They never mention that they get their garments and accessories for free because, frankly, it’s assumed.
- Why doesn’t anyone complain about Apple giving computers away to everyone and anyone: For those not aware, Apple’s got a monster seeding budget for their hardware and product placement in not just media outlets but influential end users.
So if anyone has a problem with all of this, maybe they should consider advocating balance. Apple already sends Mac laptops to reviewers – just not in such a formal, orchestrated way like Microsoft has. Maybe Suse Linux should send laptops to people they want people to use their product.
Posted by kurtsh
On PS3 and Wii

COMMENTARY: Why I love my Zune
November 29, 2006With all the hateful and vitriolic commentary going through the ether, I admit that my personal faith in the Zune project was beginning to waver… what, with:
…yep – even this kool aid drinker started falling off the wagon, so to speak.
Then the reports came in from folks like the guy at the Chicago Sun Times that just hated the device. And the comments made by some other critics started to filter in screaming, "I can’t migrate my iTunes Music Store music!" and "It’s a total version 1.0 product!" I admit started to feel rather sad like we’d failed again.
Then I got one. My own Zune.
It’s a small package with a rather strange moniker inside: "Welcome to the Social." <insert doubtful smirk here> But then I noticed a few things as I turned it on, installed the Zune software, and even more things as I saw some other people using it.
First of all, during the Zune desktop software installation, it makes mention of a little known fact: The Xbox 360 can leverage the same music that you have on your Zune.
Secondly, two gals in our office got Zunes. They spend every other day swapping music files and samples between each other between cubicles… even though they’re down the hall from each other. They really do love the ability to share their media.
Thirdly, this isn’t a fluke. I saw two high school girls doing the exact same thing. They owned Zune players and with the typical human instinct, "pointed" their Zunes at each other every time they transferred a file. I was going to tell them that they didn’t need to "point" the devices at each other but it was clear they were having way too much fun so I decided not to butt in.
Oh? You still think it’s a fluke? Still think the Zune folks didn’t know what they were talking about? Alright then… I’ll ask you, "What color do you think is going to be the least popular amongst the Zune’s sold: White, Black, or Brown?"
Shows you what you know, ‘eh?
I’m secretly one of the most critical people there are when it comes to our products. I know EXACTLY what’s wrong with a given product… but I also know exactly what I find useful about it as well. And the Zune? There’s an overwhelming amount to like about this product. The WIRELESS SHARING OF MUSIC & VIDEOS really is a big deal.
This has been a serious re-education in how to form an opinion. Start with the facts and what you know 1st hand, not 2nd hand opinions & critics commentary. After all, if it were up to the critics, shows like "American Idol" would have never made it on the air: TV critics originally panned the show as being banal and lowest common denominator. For the record, "American Idol" is the #1 TV in the nation getting more than a 32 million viewers per episode and having the largest 18-45 viewership amongst all shows easily topping popular shows like 24, Lost, Desperate Housewives, Grey’s Anatomy, CSI, and Heroes.
So to hell with all you haters. I’m going to make the world’s biggest, highest quality Windows Media library known to mankind with the best content I can find for Zune… not these lousy podcasts that you see all over the place mind you but GOOD content.
Oh. And by the way, check this out:
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Don’t cry for the Zune just yet
Microsoft’s challenger to the iPod takes second place in digital audio player market in first sales week, according to report.
By David Ellis, CNNMoney.com staff writer
November 29 2006: 2:06 PM EST
NEW YORK (CNNMoney.com) — Reports of lackluster sales of Microsoft’s Zune that surfaced earlier this week might be a bit premature.
Microsoft’s newest MP3 player, which launched just over two weeks ago, took second place in the portable digital player market in its first four days of sales, according to numbers generated by the market research firm NPD Group.
"Considering it is a new brand, it’s a very good first-week showing," said Ross Rubin, director of industry for NPD Group.
Taken from: http://money.cnn.com/2006/11/29/technology/personaltech/zune/index.htm?source=yahoo_quote