How IBM Public Cloud struggled against AWS and Microsoft

imageInsiders say that marketing missteps and duplicated development processes meant IBM Cloud was doomed from the start, and eight years after it attempted to launch its own public cloud the future of its effort is in dire straits.

The words stunned IBM’s cloud executives in November 2013. Former CEO Ginni Rometty had just told them that Watson, IBM’s dubious crown jewel, should run on the company’s own Power chips inside SoftLayer, IBM’s recently acquired cloud-computing division.

There was one big problem: SoftLayer, like all major cloud efforts at that point, only used x86 chips from Intel and AMD.

What came next can only be described as a scramble, according to sources who worked for IBM at the time.

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