So in fairness, I decided that Sam Rubin’s apology should also be posted here… because I actually believe his explanation. I’ve been in awkward situations before where you don’t really want to call out your customer publicly for misinterpreting your intentions and this is clearly one of those times.
In Sam’s case, it’s obvious from the opening question that he was referring to the Captain America commercial in which Sam Jackson WAS in during the Super Bowl, and NOT the Matrix-esque commercial that Lawrence Fishburne was in.
If you’ve ever has a customer misinterpret what you’ve said in front of their boss (in this case for Jackson, the viewing public) you don’t embarrass them: You take the hit – no matter how ruthless – and let them save face.
I don’t know anything about you, dude, but good on you, Sam Rubin.