NEWS: Inquirer weighs in on Windows 7

image I stopped reading the Inquirer or the Register a lonnnng time ago, so the only time I hear about it is if a customer tells me about something about the garbage they throw up on their site.

THE INQUIRER ON “WINDOWS 7”
So naturally, they’ve weighed in on Windows 7 with the appropriate level of factual accuracy and unbiased opinion that they’re known for:

“…Windows 7 is really just a respin of Vista with some fixes for strategic blunders and a few cosmetic refinements, as the Vole itself effectively admits. It’s just a Service Pack for Vista, really, and if Microsoft was a responsible company it would simply call it that…”

“I haven’t actually seen it though, and probably won’t even try it out.”

(Taken from http://www.theinquirer.net/inquirer/opinion/308/1050308/windows-7-public-beta-out-today)

THE ART OF LINKBAITING:
This article is what is known in the advertising industry as “linkbaiting”:  The practice of writing something so inflammatory that it immediately incites angry comments and links to said article to generate page views of their advertising.

So why am I “biting” on this piece of linkbait?

Because I think it’s a supreme example of how poor the reporting is on this web site.  Their agenda has always been to drive page views and advertising hits with sensationalistic reporting.  And knowing that their audience are geeks with technical degrees that don’t know anything about media & advertising, they manage to get well-meaning IT people to react, respond, and help drive revenue for them.

FACT CHECKING?  THAT’S FOR SISSIES.
The bottom line is that the Inquirer & the Register do not fact check.  They have no accountability to what they publish and they have no shame about how it is that they get people to read their content, even at the expense of others:

YOU CAN’T TAKE ANYTHING THE REGISTER OR THE INQUIRER SAYS AS FACT.  EVER.

This is not a news organization – it’s a tabloid rag of the same quality as the Weekly World News, the Star, or the National Enquirer.

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