Why would Criss Angel have this ad?

image A quick question:
Take a look at this ad for “Criss Angel BELIEVE” by Cirque du Soleil.

…yes, those are roaches.

And you’re supposed to be somehow compelled to buy tickets for the show on the basis of this ad.  Or at least fascinated enough to ‘clickthrough’ to the show web site.

As opposed to being repulsed.  Or revolted.

Maybe it’s just me, but I don’t know too many people that are that enamored by roaches.  Puppies, yes.  Babies, yes.  Scantily clad ladies, yes. 

Roaches?  No. 

Not even if you’re Goth.  Especially not when the price tag for basic tickets is in the $100/seat range.

I suppose the “roach” theme may have something to do with the show, but I wouldn’t personally know.  I have no opinion about the show being that I haven’t personally seen it however after reading the reviews on Yelp (http://www.yelp.com/biz/criss-angel-believe-las-vegas-2) describing the spectacle sadly as a disappointing show, I can’t bring myself to throw down money for it – no matter how much I love magic.

I can only surmise that if the show is being universally panned, it’s possible that the same creatives that put together this production, also did their marketing.

Because I just can’t imagine this being considered good advertising.

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