Sony needs a new marketing arm, a new PR firm, and a gag for it’s execs.

This was taken from a post on Gamespot.  It’s a list of all the missteps Sony’s made over the past year from A to Z.  They’re all legitimate and real near as I can tell. 

All I can say is WOW.


We all know Sony has been taking a lot of bad press from the PS3, but lets take a look back at the year that has lead us to the Nov. 17th release date.

First, we start with Sony itself. Yes, I was going to only make a timeline of the PS3 news, but how can you ignore this arrogance from late 2005?

Nov. 10th, 2005 – Sony is caught hiding a rootkit inside music CD’s that place a virus on users computer. Sony’s Tom Hesse defends the decision by stating that people don’t know what it is, so they shouldn’t care

Now that we know Sony cares about us, lets move on to the PS3…

Feb 27th, 2006 – Sony misses it’s Spring launch date
May 8th, 2006 – Sony holds it’s E3 conference announcing the pricing of the PS3 at $600/$500
May 8th, 2006 – New PS3 controller will have six degrees of motion, but no rumble feature. Sony’s Phil Harrison states that rumble was last gen and no longer needed.
May 31st, 2006 – Sony’s Phil Harrison denies copying the Wiimote and states that the PS3 will replace the PC
Sep 5th, 2006 – Gamers looking to get the best picture out of Sony’s premium PlayStation 3 package will need to shell out extra for proper hookups.
Sept 6th, 2006 – PS3 is delayed in Europe until March 2007
Sept 6th, 2006 – PS3 launch shipment is cut from 2 million to 400,000 in the US (100,000 to Japan)
Sept 8th, 2006 – Sony’s President admits that the company’s hardware is in a current state of decline
Sept 26th, 2006 – PS3 first-party titles announced to be the same price as third party titles, at $59.99
Sept 26th, 2006 – Square Enix will not exclusively support Sony’s PS3 as much as they did with the PS2.
Sept 29th, 2006 – Sony’s President Ken Kutaragi states that his company does not care about the Xbox 360 and Wii competition.
October 12th, 2006 – Sony Exec calls the 360 and Wii "too expensive"
October 19th, 2006 – The infamous spec sheet comparison and how Sony claims the Xbox 360 requires HD-DVD to play games
October 20th, 2006 – Announced that Sony may have to replace your PS3 controller for you after it no longer holds charge
October 24th, 2006 – Sony sinks Lik-Sang
October 26th, 2006 – Sony’s Q2 profits decrease by 94%
October 28th, 2006 – Sony president Ken Kutaragi said he expects the PS3 to be capable of running games at a stunning 120fps
October 30th, 2006 – PS3 will push Sony $1.71 billion into the red
October 31st, 2006 – Japan launch of the PS3 is cut to 80,000 units
Nov 8th, 2006 – Sony ships without update. You must update your PS3 out of the box in order to use PlayStation Network
Nov 9th, 2006 – NBA Live 2007 is cancelled on the PS3
Nov 9th, 2006 – Oblivion is pushed back from launch title to Jan 2007
Nov 10th, 2006 – Sony’s Phil Harrison states that he can no longer confirm a March 2007 launch for Europe
Nov 11th, 2006 – PS3 launches in Japan and rewards few
Nov 11th, 2006 – Sony unprepared for Japan launch
Nov 14th, 2006 – Sony will miss 400,000 unit target for the US. Approx 150k to 200k will be shipped for launch
Nov 14th, 2006 – PS3 has backwards compatibility problems
Nov 16th, 2006 – PS3 downscales 720p games instead of upscaling to 1080i
Nov 16th, 2006 – Sony’s Jack Tretton comments on the PS3 BC problems and states that the Wii has 0 backwards compatibility
Nov 20, 2006 – NYT not impressed with PS3
Nov 20, 2006 – Game Devs Prefer 360
Nov 20, 2006 – PS3 annoys Joystiq
Nov 21, 2006 – PS3, PSP Rainbow Six held till ’07
Nov 23, 2006 – Saving Sony, one console at a time
Nov 25, 2006 – Sony retracts 1080i fix statement, leaving customers in lurch.
Nov 26, 2006 – More PS3 exclusives head to 360
Nov 26, 2006 – Bloomberg: Sony missed PS3 ship targets
Nov 30, 2006 – Sony shuffles senior execs
Nov 30, 2006 – Analyst: "I cannot imagine a PlayStation 4"
Dec 4, 2006 – Sony Australia: Wii "More Fun" than PS3
Dec 8, 2006 – Court rules for Immersion; Sony to pay up
Dec 11, 2006 – Industry watchers weigh in on "record-low tie ratios" for Wii and PS3 and other results from the month of the new systems’ debut.
Dec 19, 2006 – Time says PS3 was a bust
Dec 20, 2006 – PC World Calls PS3 a top tech mistake of 2006
Dec 20, 2006 – Forced bundles and high retail price put consumers off, claims tracking firm.
Dec 21, 2006 – Virtua Fighter 5 dukes it out on Xbox 360
Dec 21, 2006 – Sony files patent for wiimote style hand-held controler
Dec 27, 2006 – PS3 Greymarket Watch: Scalpers Returning PS3s Back To Stores.
Dec 27, 2006 – Gamers who queued for days to buy Sony’s PS3 are frantically trying to trade them for the much cheaper Wii.
Dec 28, 2006 – Sony’s PS3: High-Scorer No More
Jan 4, 2007 – Sony spokesman David Karraker: "Everything that we put on store shelves sold out,"
Jan 4, 2007 – A Gran Turismo game without force feedback? Say it ain’t so!
Jan 8, 2007 – PS3 demand slows, stores stocked aplenty
Jan 9, 2007 – Sony Misses Worldwide PS3 Shipment Targets. They shiped a million in the US, but not in Japan.
Jan 10, 2007 – Motorstorm isn’t going to be running in 1080p at 60FPS, despite Sony VP of Marketing David Dille saying this week that it would.
Jan 11, 2007 – Analyst: Lagging PS3 Sales ‘Troubling’

While it’s not all of Sony’s fault, they have done little to apologize for their delays and arrogant statements. It’s a bad trend that they’ve started, and the more they continue the more we’ll be seeing article after article on Gamespot… after day about something else they’ve done to flaw the PS3’s image.

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