VIDEO: A explanation of “Collusion” & the Rampant Problem of Behavioral Tracking on the Internet

I’ve always hated the overused quip, “Your privacy is an illusion.”  But while it paints with a broad stroke & over-generalizes the issue, there is a hint of truth to it.  This is a TEDtalk that addresses this matter and is one that everyone should to see.  The problem of Internet behavior tracking is very real, affects everyone, and without precautions, is absolutely out of control.

“As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it’s your right to know what data is being collected about you and how it affects your online life. He unveils a Firefox add-on to do just that.

Gary Kovacs is the CEO of the Mozilla Corporation, where he directs the development of Firefox.“

ORIGINAL PAGE:
http://www.ted.com/talks/gary_kovacs_tracking_the_trackers.html

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